The latest from certification's world leader!

In 2009, attacks from Asia increase especially against big american companies. VeriSign think then about a way to protect companies and webusers from malwares and announce now the lauch of a new product.

The target: Let professionnals keep or regain their clients trust.

TRUST SEAL is the guarantee of an optimal level of security (daily scan allows malware detection in the code source of the web site). It reassures webusers and makes easier traffic towards Internet sites.

> Ressource

• Seal-in-seach: instant visual identification from the trust seal
  The logo appears in the search results of Norton Internet Security, Norton 360 or AVG software owners, some of the most popular security solutions in the word. The visibility of your website can then be immediately enhanced!
• Trust seal on the major pages of the site (home, pre-order page...): reasures the webuser who will navigate trustfully on the site

The partners :




Webusers using Symantec secuity software (such as Norton Internet Security and Norton 360) or AVG (with almost 110 millions of users) see browers results a bit differentlty (see here under).


Seal-in-Search - The VeriSign Trust Seal appears in the search results, it creates a strong visual impact





HeatMap Google - here is the general behavior of webusers. They tend to click the first results.

With a VeriSign Trust Seal that behavior changes. They are attracted by the websites owning a Trust Seal, even the ones that are below in th page.


Reach commercial target:

• Take advantage of the VeriSign brand image, which is trusted
• Increase online conversions
• Reduce online shopping cart abandonment
• A reasonable price

What webusers see:

VeriSign's Trust Seal:

You can choose among several seals:

• 12 languages available including french and english
• 3 logo sizes: small (100x72px), medium (115x82px) and large (130x88px)
• 2 formats: static (gif) or dynamic (flash)

The Trust seal, clickable, shows different information concerning the site:

• Domain
• Domain owner
• Validity of the TRUST SEAL
• Last scan result

To sum up: what marks the difference between the VeriSign logos

	VeriSign Trust Seal with SSL certificate	VeriSign Trust Seal
LOGOS
Technical features	Secured transactions and identified owner	Identified owner
For which sites ?	Sites that collect sensitive data	Sites that don't collect sensitive data or that externalize their ordering system
Data encypherment	yes	no
Safety lock display	yes	no
Website malware scan	yes	yes
Seal-in-search	yes	yes
	see	buy

* VeriSign is working to make Seal-in-Search as prevalent as possible but does not guarantee its availability.